TrackLayer
TrackLayer Pro biedt server-side tracking voor aangepaste analytische doelen.
Alles wat u nodig hebt voor TrackLayer
Hybride Architectuur — Verlies Nooit een Conversie
TrackLayer activeert aankoopgebeurtenissen vanuit PHP bij elke bestelling — volledig onafhankelijk van de browser.
- Direct CAPI to Meta, TikTok, Pinterest, Google Ads from PHP
- Shared event_id prevents double-counting with browser pixels
- GTM optional — works standalone with direct CAPI
- Recovers 15-25% more conversions than GTM-only
Tracking Health Score
Een enkele score (0-100) die laat zien hoe gezond uw tracking-setup is.
- Event Delivery Rate (30 pts)
- Purchase Accuracy (25 pts)
- Platform Coverage (20 pts)
- Error Rate (15 pts)
- Data Freshness (10 pts)
AI-anomaliedetectie
Z-score monitoring draait elke 15 minuten. Alerts met hoofdoorzaak en voorgestelde oplossing.
- Detects drops, spikes, and consent rate changes
- Auto-diagnosis with actionable recommendations
- Weekly health digest email
- Failed event retry queue with exponential backoff
Installatiewizard in 5 Minuten
Begeleide 5-staps wizard configureert alles. Geen GTM-kennis vereist.
- Step 1: GTM container (optional)
- Step 2: GA4 measurement ID
- Step 3: Ad platform credentials
- Step 4: Consent mode
- Step 5: Test and verify
Attribution & Deduplication — Prove Your CAPI Value
See exactly how much revenue server-side tracking recovers. The attribution dashboard shows CAPI recovery rate, per-platform performance, deduplication proof, and click ID linking across the entire customer journey.
- CAPI Recovery Rate — percentage of conversions only server-side captured
- Event deduplication stats — proves no double-counting between browser and server
- Click ID capture: gclid, wbraid, gbraid, fbclid, ttclid, rdt_cid, ScCid, li_fat_id stored on landing
- _fbp and _fbc cookie extraction for Meta advanced matching
- Click IDs linked to customer on registration and purchase for full-funnel attribution
GA4 E-commerce Data Layer — All 11 Events, Zero Theme Mods
Complete GA4 e-commerce data layer injected automatically via PrestaShop hooks. No template overrides, no data-id-product attributes, no theme files to edit. Works with every theme including AJAX carts.
- All 11 GA4 events: view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, refund
- Cart events via prestashop.on(‘updateCart’) — fully AJAX compatible
- Automatic currency detection from PrestaShop context — no hardcoding
- GTM web container + optional sGTM (Stape, TAGGRS, Addingwell, self-hosted)
- 4 pre-built GTM export templates for instant container setup
Consent Mode v2 & Privacy — GDPR Without Tracking Gaps
Full Google Consent Mode v2 implementation with denied defaults and wait_for_update. Six CMP bridges auto-detect consent state. Server-side CAPI respects consent — no data leaks when users deny ad tracking.
- 6 CMP auto-detection: Axeptio, Cookiebot, Consentmo, OneTrust, Iubenda, PrestaShop GDPR
- Server-side consent enforcement — CAPI blocked when user denies ad_storage
- ads_data_redaction and url_passthrough enabled by default
- Consent state forwarded to all 12 CAPI platforms
- Data layer conflict detector warns about duplicate GTM, ps_googleanalytics, inline pixels
Order Reconciliation & Event Inspector — Close Every Gap
Cron endpoint compares PrestaShop orders against tracked events to find gaps. Missed orders are flagged for resend. Set up a webcron to call /module/tracklayerpro/cron?action=reconciliation&token=YOUR_TOKEN daily. The real-time event inspector lets you see every event with full payload, status, and platform response.
- Reconciliation cron compares PS orders vs tracked purchase events — call daily via webcron
- Missed order detection with one-click resend to all configured platforms
- 4 cron actions available: reconciliation, anomaly detection, retry queue, health digest
- Real-time event inspector with platform, status, value, and payload filters
- Event log with configurable retention (1-365 days) for audit trails
- Debug overlay on storefront shows events as they fire in real time
Affiliate Network Tracking — Awin S2S
Server-side affiliate conversion postbacks for Awin, the EU’s largest affiliate network. Capture awc click IDs on landing, match to orders at checkout, and POST conversion data directly to Awin’s API — no browser pixel needed.
- Direct S2S postback to Awin Advertiser API
- awc click ID capture and order matching
- Commission group and voucher code support
- Works even when affiliate cookies are blocked
Social & Native Ad Platforms — Reddit, Snapchat, LinkedIn, Taboola, Outbrain
Go beyond the big four. TrackLayer sends server-side events to Reddit, Snapchat, LinkedIn (B2B), Taboola, and Outbrain — each with platform-specific event mapping, click ID capture, and deduplication. Most competitors stop at Meta + Google.
- Reddit CAPI with test_mode and rdt_cid attribution
- Snapchat CAPI with validation endpoint and ScCid tracking
- LinkedIn CAPI for B2B — SHA-256 email matching, conversion rules
- Taboola & Outbrain zero-auth GET-based S2S tracking
- Criteo Events API with OAuth auto-refresh for EU retargeting
Kies uw licentie
Alle niveaus omvatten broncode, gratis updates voor het leven en professionele ondersteuning.
Single Site
1 productiesite
incl. BTW
Bureau
Tot 5 sites
incl. BTW
- Up to 5 site licenses
- Full source code included
- 1 year of free updates
- Priority email support
- Multi-store compatible
Enterprise
Onbeperkte sites
incl. BTW
Schermafbeeldingen
TrackLayer Pro Dashboard — Health Score, platform status, event volume, anomaly alerts
Server-Side CAPI
GA4 Data Layer
AI & Intelligence
Privacy & Consent
Wat is inbegrepen
Module ZIP
Klaar om te installeren, geen buildstappen
Volledige broncode
Geen obfuscatie, geen licentieserver
6 talen
NL, EN, DE, FR, ES, IT
Upgradescript
Vloeiende updates naar toekomstige versies
E-mailondersteuning
Rechtstreeks van de ontwikkelaar
Documentatie
Installatie, configuratie, probleemoplossing
Klantbeoordelingen
Nog geen recensies
incl. BTW
Probeer live demo
Wachtwoord: DemoPlugKit2026!
Wordt elk uur gereset. Demomodus — destructieve acties geblokkeerd.
Na 12 maanden kunt u updates en ondersteuning vernieuwen voor EUR 72/jaar.
PrestaShop 8.0 – 9.x with PHP 8.1+. 12 ad platforms supported. Compatible with all themes. Works alongside other modules (conflict detector warns about duplicates).
Het BTW-tarief is afhankelijk van uw land. Het uiteindelijke bedrag wordt weergegeven bij het afrekenen.
incl. BTW
Probeer live demo
Wachtwoord: DemoPlugKit2026!
Wordt elk uur gereset. Demomodus — destructieve acties geblokkeerd.
Na 12 maanden kunt u updates en ondersteuning vernieuwen voor EUR 72/jaar.
PrestaShop 8.0 – 9.x with PHP 8.1+. 12 ad platforms supported. Compatible with all themes. Works alongside other modules (conflict detector warns about duplicates).
Het BTW-tarief is afhankelijk van uw land. Het uiteindelijke bedrag wordt weergegeven bij het afrekenen.