TrackLayer
Hybrid server-side tracking for PrestaShop. Direct PHP CAPI to Meta, TikTok, Pinterest, Google Ads — ad-blocker-proof. GTM + GA4 data layer with all 11 e-commerce events. AI anomaly detection, health score, 5-minute wizard.
Tutto quello che serve per TrackLayer
Hybrid Architecture — Never Lose a Conversion
TrackLayer fires purchase events from PHP on every order — completely independent of the browser.
- Direct CAPI to Meta, TikTok, Pinterest, Google Ads from PHP
- Shared event_id prevents double-counting with browser pixels
- GTM optional — works standalone with direct CAPI
- Recovers 15-25% more conversions than GTM-only
Tracking Health Score
A single score (0-100) showing how healthy your tracking setup is.
- Event Delivery Rate (30 pts)
- Purchase Accuracy (25 pts)
- Platform Coverage (20 pts)
- Error Rate (15 pts)
- Data Freshness (10 pts)
AI Anomaly Detection
Z-score monitoring runs every 15 minutes. Alerts with root cause and suggested fix.
- Detects drops, spikes, and consent rate changes
- Auto-diagnosis with actionable recommendations
- Weekly health digest email
- Failed event retry queue with exponential backoff
5-Minute Setup Wizard
Guided 5-step wizard configures everything. No GTM knowledge needed.
- Step 1: GTM container (optional)
- Step 2: GA4 measurement ID
- Step 3: Ad platform credentials
- Step 4: Consent mode
- Step 5: Test and verify
Attribution & Deduplication — Prove Your CAPI Value
See exactly how much revenue server-side tracking recovers. The attribution dashboard shows CAPI recovery rate, per-platform performance, deduplication proof, and click ID linking across the entire customer journey.
- CAPI Recovery Rate — percentage of conversions only server-side captured
- Event deduplication stats — proves no double-counting between browser and server
- Click ID capture: gclid, wbraid, gbraid, fbclid, ttclid, rdt_cid, ScCid, li_fat_id stored on landing
- _fbp and _fbc cookie extraction for Meta advanced matching
- Click IDs linked to customer on registration and purchase for full-funnel attribution
GA4 E-commerce Data Layer — All 11 Events, Zero Theme Mods
Complete GA4 e-commerce data layer injected automatically via PrestaShop hooks. No template overrides, no data-id-product attributes, no theme files to edit. Works with every theme including AJAX carts.
- All 11 GA4 events: view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, refund
- Cart events via prestashop.on(‘updateCart’) — fully AJAX compatible
- Automatic currency detection from PrestaShop context — no hardcoding
- GTM web container + optional sGTM (Stape, TAGGRS, Addingwell, self-hosted)
- 4 pre-built GTM export templates for instant container setup
Consent Mode v2 & Privacy — GDPR Without Tracking Gaps
Full Google Consent Mode v2 implementation with denied defaults and wait_for_update. Six CMP bridges auto-detect consent state. Server-side CAPI respects consent — no data leaks when users deny ad tracking.
- 6 CMP auto-detection: Axeptio, Cookiebot, Consentmo, OneTrust, Iubenda, PrestaShop GDPR
- Server-side consent enforcement — CAPI blocked when user denies ad_storage
- ads_data_redaction and url_passthrough enabled by default
- Consent state forwarded to all 12 CAPI platforms
- Data layer conflict detector warns about duplicate GTM, ps_googleanalytics, inline pixels
Order Reconciliation & Event Inspector — Close Every Gap
Cron endpoint compares PrestaShop orders against tracked events to find gaps. Missed orders are flagged for resend. Set up a webcron to call /module/tracklayerpro/cron?action=reconciliation&token=YOUR_TOKEN daily. The real-time event inspector lets you see every event with full payload, status, and platform response.
- Reconciliation cron compares PS orders vs tracked purchase events — call daily via webcron
- Missed order detection with one-click resend to all configured platforms
- 4 cron actions available: reconciliation, anomaly detection, retry queue, health digest
- Real-time event inspector with platform, status, value, and payload filters
- Event log with configurable retention (1-365 days) for audit trails
- Debug overlay on storefront shows events as they fire in real time
Affiliate Network Tracking — Awin S2S
Server-side affiliate conversion postbacks for Awin, the EU’s largest affiliate network. Capture awc click IDs on landing, match to orders at checkout, and POST conversion data directly to Awin’s API — no browser pixel needed.
- Direct S2S postback to Awin Advertiser API
- awc click ID capture and order matching
- Commission group and voucher code support
- Works even when affiliate cookies are blocked
Social & Native Ad Platforms — Reddit, Snapchat, LinkedIn, Taboola, Outbrain
Go beyond the big four. TrackLayer sends server-side events to Reddit, Snapchat, LinkedIn (B2B), Taboola, and Outbrain — each with platform-specific event mapping, click ID capture, and deduplication. Most competitors stop at Meta + Google.
- Reddit CAPI with test_mode and rdt_cid attribution
- Snapchat CAPI with validation endpoint and ScCid tracking
- LinkedIn CAPI for B2B — SHA-256 email matching, conversion rules
- Taboola & Outbrain zero-auth GET-based S2S tracking
- Criteo Events API with OAuth auto-refresh for EU retargeting
Scegli la Tua Licenza
Tutti i livelli includono il codice sorgente completo, aggiornamenti gratuiti per 1 anno e supporto email.
Single Site
1 sito di produzione
IVA inclusa
Agenzia
Fino a 5 siti
IVA inclusa
- Fino a 5 licenze di sito
- Codice sorgente completo incluso
- 1 anno di aggiornamenti gratuiti
- Supporto email prioritario
- Compatibile con multi-negozio
Enterprise
Siti illimitati
IVA inclusa
Screenshot
TrackLayer Pro Dashboard — Health Score, platform status, event volume, anomaly alerts
Server-Side CAPI
GA4 Data Layer
AI & Intelligence
Privacy & Consent
Cosa è Incluso
Modulo ZIP
Pronto all'installazione, nessun passaggio di build
Codice Sorgente Completo
Nessuna offuscazione, nessun server di licenza
6 Lingue
PL, EN, DE, FR, ES, IT
Script di Aggiornamento
Aggiornamenti fluidi alle versioni future
Supporto Email
Direttamente dallo sviluppatore
Documentazione
Installazione, configurazione, risoluzione dei problemi
Recensioni dei Clienti
Nessuna recensione ancora. Sii il primo a recensire questo prodotto.
IVA inclusa
Prova la demo
Password: DemoPlugKit2026!
Si ripristina ogni ora. Modalita demo — azioni distruttive bloccate.
Dopo 12 mesi, rinnova gli aggiornamenti e il supporto per EUR 72/anno.
PrestaShop 8.0 – 9.x with PHP 8.1+. 12 ad platforms supported. Compatible with all themes. Works alongside other modules (conflict detector warns about duplicates).
L'aliquota IVA dipende dal tuo paese. L'importo finale viene visualizzato al momento del checkout.
IVA inclusa
Prova la demo
Password: DemoPlugKit2026!
Si ripristina ogni ora. Modalita demo — azioni distruttive bloccate.
Dopo 12 mesi, rinnova gli aggiornamenti e il supporto per EUR 72/anno.
PrestaShop 8.0 – 9.x with PHP 8.1+. 12 ad platforms supported. Compatible with all themes. Works alongside other modules (conflict detector warns about duplicates).
L'aliquota IVA dipende dal tuo paese. L'importo finale viene visualizzato al momento del checkout.